Omnitype
- Brand, Illustration
Overview
Our client, a premium lifestyle e-commerce brand based in Singapore, faced stagnating organic growth
despite significant ad spend. We were tasked with auditing their existing infrastructure, identifying high-
intent content gaps, and building a sustainable authority-driven SEO engine.
The Challenge
- Inefficient URL structure causing crawl budget waste across 5,000+ SKUs.
- Heavy reliance on paid search with no organic "moat" against competitors.
- Fragmented content strategy lacking internal linking cohesion.
Goal:
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
